In recent years, there's been a growing trend among consumers to seek out ethically raised meat. Terms like "locally sourced" and "humane meat" have become common, reflecting a desire to make more responsible choices when it comes to the food we eat. Yet, while the concept of "humane" or "ethical" meat might seem like the perfect solution, critics like Vasile Stanescu have raised important concerns about whether these labels truly reflect more ethical practices—or merely appease consumer guilt.

At Shepherds Brook Farms, we believe in engaging honestly with these debates and practicing what we preach. Here’s how we go beyond the marketing jargon to deliver truly ethical meat.

Consumers today are more conscious than ever about where their food comes from and how it’s produced. Many are asking, “What makes ethically raised beef better for the environment and for us?” At Shepherds Brook Farms, we believe that raising cattle ethically is more than just a label — it’s a commitment to responsible, sustainable farming practices. Here’s why ethically raised beef makes all the difference for the environment, for our animals, and for your health.

In today’s world, many of us take for granted the easy access we have to beef. We can walk into almost any grocery store and find shelves stocked with affordable steaks, ground beef, and roasts. But how often do we stop to think about where this beef comes from? The story of how the beef industry evolved from small, local farms to the industrial giant it is today is one filled with innovation, but also with exploitation and environmental degradation.

At Shepherds Brook Farms, we believe there’s a better way. By raising cattle humanely and sustainably, we provide a guilt-free alternative to the industrialized meat system — and here's why that matters.

In today’s world, we are more aware than ever of how our choices affect the planet. One area where small decisions can have a big impact is in the food we buy. While large grocery chains may offer convenience, buying locally grown food is a simple and effective way to reduce our environmental footprint. Supporting local farms not only contributes to a more sustainable food system but also brings a host of other benefits for the community and the planet.

At Shepherds Brook Farms, we believe that buying local food is one of the most powerful choices a consumer can make. Here’s why supporting local farms like ours leads to a more sustainable future.